Tentative Agenda:
I. Introductions
Restaurant Component President, Amber Kostka, The Stockpot
Restaurant Component Vice President, Liz Kincaid, RVA Hospitality
II. Speaker Presentation - Taylor Paul & Liza Mickens, Virginia Tourism Corporation
Stop the Scroll: Turning Short-Form Video into Restaurant Traffic
Your phone is already a content studio, you just need to know what to do with it.
In this session, we'll break down how restaurants can use short-form video to stop the scroll without a production budget, how to show up where hungry locals and visiting travelers are actually looking, and how to turn your best customers into your most convincing marketers.
Walk away with a repeatable content approach, smarter user-generated content (UGC) habits, and a clearer picture of how to work with Virginia's tourism ecosystem to get in front of more people.
III. Q&A
IV. Group Discussion
V. Conclusion
Featured Speakers:
Registration closes 5:00 PM on July 22nd, 2026
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