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VRLTA Travel & Attractions Virtual Component Meeting

July 16, 2026 10:00 AM - 11:00 AM (EDT)

Description


Join us July 16th, 2026 from 10:00-11:00 AM for our
VRLTA Travel & Attractions Virtual Component Meeting


Tentative Agenda:

I. Introductions

Travel & Attractions Component President, Megan Hazzard, Henrico Sports & Entertainment Authority

Travel & Attractions Component Vice President, Judy Winslow, Smithfield & Isle of Wight Tourism

II. Speaker Presentation - Lily Herbert, TourismWorks

Experience Design - Intentional Design to Optimize Your Visitor Journey

This session will dive into the key components of a visitor journey at a site, business, or destination and how to optimize each component to make meaningful and memorable visitor experiences, with examples and best practices.

III. Q&A

IV. Group Discussion 

V. Conclusion 

Featured Speaker:


Lily Herbert is the Program Manager for TourismWORKS, where she supports destinations, businesses, and organizations in turning tourism ideas into practical, implementation-ready actions. With an MA in Hospitality & Tourism and over a decade of experience across hospitality and research, she blends real-world insight with strategy to support sustainable, community-driven tourism development. 

TourismWORKS is dedicated to helping destinations, sites and businesses achieve their goals by breaking tourism and the visitor economy into bite-sized, manageable actions. Our tailored programs, mentors and flexible staffing solutions help you fill capacity gaps and harness the power of tourism to drive positive economic, social, and environmental outcomes.



Registration closes 5:00 PM on July 15th, 2026

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Contact Information

Virginia Restaurant, Lodging & Travel Association
Name: Kayla Cleveland
Email: kayla@vrlta.org
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