BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P1H
REFRESH-INTERVAL:P1H
CALSCALE:GREGORIAN
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
DTSTART:20070101T000000
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:Eastern Daylight Time
END:DAYLIGHT
BEGIN:STANDARD
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
DTSTART:20070101T000000
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:Eastern Standard Time
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260709T100000
DTEND;TZID=America/New_York:20260709T110000
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:VRLTA Hotel & Lodging Virtual Component Meeting
DESCRIPTION:Join us July 9th\, 2026 from 10:00-11:00 AM for our \nVRLTA Hotel & Lodging Virtual Component MeetingTentative Agenda:I. IntroductionsHotel & Lodging Component President\, Lars Friedriszik\, The Historic Cavalier Hotel & Beach ClubHotel & Lodging Component Vice President\, Brian Shanle\, Kalahari Resort & ConventionsII. Speaker Presentation - Chris Austin\, STRMarket Performance & Industry Insights   Understanding Local Trends in a National ContextThis session will explore how local hospitality performance compares to national benchmarks\, highlight key trends impacting the industry\, and provide a breakdown of submarket performance to help inform strategic decision-making.III. Q&A IV. Group DiscussionV. Conclusion Featured Speaker: \nChris Austin is a Sales Executive at STR\, partnering with hotel owners\, operators\, and destination clients across Virginia\, Washington\, DC\, and Michigan. He launched his career in Kentucky and Tennessee\, helping hotels elevate their food and beverage offerings\, and after time away from the industry\, returned with fresh energy and a strong passion for hospitality. Chris loves helping markets grow participation and bringing data to life showing how greater engagement can drive stronger overall performance. He lives in Nashville\, TN with his spouse\, Maggie\, and their two children.\n\nRegistration closes 5:00 PM on July 8th\, 2026
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><table fr-original-style="width: 100%\;" style="width: 100%\; border: 0px\; border-collapse: collapse\; empty-cells: show\; max-width: 100%\;"><tbody><tr fr-original-style="" style="user-select: none\;"><td fr-original-style="width: 100%\; border:0\; text-align: center\;" style="width: 100%\; border: 0px\; text-align: center\; min-width: 5px\; user-select: text\;"><img src="https://res.cloudinary.com/micronetonline/image/upload/v1778077624/tenants/c478fb0c-b30f-49cc-b07c-323eca6b9a07/a250a47c349c4a9eb4a1508db7d9bfd0/1778077624267.png" width="60" height="88.0734" style="position: relative\; max-width: 100%\; cursor: pointer\; padding: 0px 1px\; color: rgb(0\, 0\, 0)\; font-family: Arial\; font-size: medium\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: center\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; width: 60px\; height: 88.0734px\;" fr-original-style="position: relative\; max-width: 100%\; cursor: pointer\; padding: 0px 1px\; color: rgb(0\, 0\, 0)\; font-family: Arial\; font-size: medium\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: center\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; width: 60px\; height: 88.0734px\;" fr-original-class="fr-draggable"> <br><span style="font-family: Arial\,Helvetica\,sans-serif\;"><span style="font-size: 18px\;"><strong fr-original-style="" style="font-weight: 700\;">Join us July 9th</strong><strong fr-original-style="" style="font-weight: 700\;">\, 2026 from 10:00-11:00 AM&nbsp\;</strong><strong fr-original-style="" style="font-weight: 700\;">for our</strong></span> <br></span></td></tr><tr fr-original-style="" style="user-select: none\;"><td fr-original-style="width: 100%\; border:0\; text-align: center\;" style="width: 100%\; border: 0px\; text-align: center\; min-width: 5px\; user-select: text\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;"><span style="font-size: 18px\;">VRLTA Hotel &amp\; Lodging Virtual Component Meeting</span></strong></span></td></tr></tbody></table><p style="text-align: left\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;">Tentative Agenda:</span></p><p style="text-align: left\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;">I. Introductions</strong></span></p><p style="text-align: left\; margin-left: 20px\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;">Hotel &amp\; Lodging Component President\, Lars Friedriszik\, The Historic Cavalier Hotel &amp\; Beach Club</span></p><p style="text-align: left\; margin-left: 20px\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;">Hotel &amp\; Lodging&nbsp\;Component Vice President\, Brian Shanle\, Kalahari Resort &amp\; Conventions</span></p><p style="text-align: left\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;">II. Speaker Presentation - Chris Austin\, STR</strong></span></p><p style="text-align: left\; margin-left: 20px\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;"><em>Market Performance &amp\; Industry Insights &ndash\; Understanding Local Trends in a National Context</em></strong></span></p><p style="text-align: left\; margin-left: 20px\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;">This session will explore how local hospitality performance compares to national benchmarks\, highlight key trends impacting the industry\, and provide a breakdown of submarket performance to help inform strategic decision-making.</span></p><p style="text-align: left\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;">III. Q&amp\;A&nbsp\;</strong></span></p><p style="text-align: left\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;">IV. Group Discussion</strong></span></p><p style="text-align: left\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;">V. Conclusion&nbsp\;</strong></span></p><hr fr-original-style="" style="clear: both\; user-select: none\; break-after: page\;"><p style="text-align: center\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;">Featured Speaker:</strong></span></p><table fr-original-style="width: 100%\;" style="width: 100%\; border: 0px\; border-collapse: collapse\; empty-cells: show\; max-width: 100%\;"><tbody><tr fr-original-style="" style="user-select: none\;"><td fr-original-style="width: 42.9901%\; border: 0px\; text-align: center\;" style="width: 42.9901%\; border: 0px\; text-align: center\; min-width: 5px\; user-select: text\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;">&nbsp\;<img src="https://res.cloudinary.com/micronetonline/image/upload/q_auto\,f_auto\,c_crop\,w_1238\,h_1372\,x_-1/v1778008040/tenants/c478fb0c-b30f-49cc-b07c-323eca6b9a07/bd53d2588cee45c28bf11fbb6ede9671/Headshot.jpg" width="195" style="width: 195px\; height: 217.286px\;" height="217.286" fr-original-style="width: 195px\; height: 217.286px\;" fr-original-class="fr-draggable"><p><br></p><p><img src="https://res.cloudinary.com/micronetonline/image/upload/q_auto\,f_auto\,c_limit\,w_2000\,h_391/v1778008857/tenants/c478fb0c-b30f-49cc-b07c-323eca6b9a07/016896d9bd904ed3983cfd256e23eb24/Full-Color-STR-CoStar-Logo.jpg" width="276" style="width: 276px\; height: 39.557px\;" height="39.557" fr-original-style="width: 276px\; height: 39.557px\;" fr-original-class="fr-draggable"></p></span></td><td fr-original-style="width: 57.0099%\; border: 0px\; text-align: left\;" style="width: 57.0099%\; border: 0px\; text-align: left\; min-width: 5px\; user-select: text\;"><div><span style="font-family: Arial\,Helvetica\,sans-serif\;">Chris Austin is a Sales Executive at STR\, partnering with hotel owners\, operators\, and destination clients across Virginia\, Washington\, DC\, and Michigan. He launched his career in Kentucky and Tennessee\, helping hotels elevate their food and beverage offerings\, and after time away from the industry\, returned with fresh energy and a strong passion for hospitality. Chris loves helping markets grow participation and bringing data to life&mdash\;showing how greater engagement can drive stronger overall performance. He lives in Nashville\, TN with his spouse\, Maggie\, and their two children.<br></span></div></td></tr></tbody></table><p style="text-align: center\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><br></span></p><hr fr-original-style="" style="clear: both\; user-select: none\; break-after: page\;"><p style="text-align: center\;"><strong fr-original-style="" style="font-weight: 700\;"><span style="font-family: Arial\, Helvetica\, sans-serif\;">Registration closes 5:00 PM on July 8th\, 2026</span></strong></p></body></html>
LOCATION:
UID:e.4202.1450469
SEQUENCE:3
DTSTAMP:20260513T230234Z
URL:https://members.vrlta.org/eventcalendar/Details/vrlta-hotel-lodging-virtual-component-meeting-1718123?sourceTypeId=Hub
END:VEVENT
END:VCALENDAR
