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DTSTART;TZID=America/New_York:20260716T100000
DTEND;TZID=America/New_York:20260716T110000
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SUMMARY:VRLTA Travel & Attractions Virtual Component Meeting
DESCRIPTION:Join us July 16th\, 2026 from 10:00-11:00 AM for ourVRLTA Travel & Attractions Virtual Component Meeting\nTentative Agenda:I. IntroductionsTravel & Attractions Component President\, Megan Hazzard\, Henrico Sports & Entertainment AuthorityTravel & Attractions Component Vice President\, Judy Winslow\, Smithfield & Isle of Wight TourismII. Speaker Presentation - Lily Herbert\, TourismWorksExperience Design - Intentional Design to Optimize Your Visitor JourneyThis session will dive into the key components of a visitor journey at a site\, business\, or destination and how to optimize each component to make meaningful and memorable visitor experiences\, with examples and best practices.III. Q&AIV. Group Discussion V. Conclusion Featured Speaker:\nLily Herbert is the Program Manager for TourismWORKS\, where she supports destinations\, businesses\, and organizations in turning tourism ideas into practical\, implementation-ready actions. With an MA in Hospitality & Tourism and over a decade of experience across hospitality and research\, she blends real-world insight with strategy to support sustainable\, community-driven tourism development. TourismWORKS is dedicated to helping destinations\, sites and businesses achieve their goals by breaking tourism and the visitor economy into bite-sized\, manageable actions. Our tailored programs\, mentors and flexible staffing solutions help you fill capacity gaps and harness the power of tourism to drive positive economic\, social\, and environmental outcomes.\n\nRegistration closes 5:00 PM on July 15th\, 2026
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><table fr-original-style="width: 100%\;" style="width: 100%\; border: 0px\; border-collapse: collapse\; empty-cells: show\; max-width: 100%\;"><tbody><tr fr-original-style="" style="user-select: none\;"><td fr-original-style="width: 100%\; border:0\; text-align: center\;" style="width: 100%\; border: 0px\; text-align: center\; min-width: 5px\; user-select: text\;"><img src="https://res.cloudinary.com/micronetonline/image/upload/v1778077593/tenants/c478fb0c-b30f-49cc-b07c-323eca6b9a07/a540caa6094844238862a7e945943484/1778077593498.png" width="60" height="88.0734" style="position: relative\; max-width: 100%\; cursor: pointer\; padding: 0px 1px\; color: rgb(0\, 0\, 0)\; font-family: Arial\; font-size: medium\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: center\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; width: 60px\; height: 88.0734px\;" fr-original-style="position: relative\; max-width: 100%\; cursor: pointer\; padding: 0px 1px\; color: rgb(0\, 0\, 0)\; font-family: Arial\; font-size: medium\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: center\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; width: 60px\; height: 88.0734px\;" fr-original-class="fr-draggable"> <br><span style="font-family: Arial\,Helvetica\,sans-serif\;"><span style="font-size: 18px\;"><strong fr-original-style="" style="font-weight: 700\;">Join us July 16th</strong><strong fr-original-style="" style="font-weight: 700\;">\, 2026 from 10:00-11:00 AM&nbsp\;</strong><strong fr-original-style="" style="font-weight: 700\;">for our</strong></span></span></td></tr><tr fr-original-style="" style="user-select: none\;"><td fr-original-style="width: 100%\; border:0\; text-align: center\;" style="width: 100%\; border: 0px\; text-align: center\; min-width: 5px\; user-select: text\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;"><span style="font-size: 18px\;">VRLTA Travel &amp\; Attractions Virtual Component Meeting</span></strong></span></td></tr></tbody></table><p style="text-align: left\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><br></span></p><p style="text-align: left\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;">Tentative Agenda:</span></p><p style="text-align: left\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;">I. Introductions</strong></span></p><p style="text-align: left\; margin-left: 20px\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;">Travel &amp\; Attractions Component President\, Megan Hazzard\, Henrico Sports &amp\; Entertainment Authority</span></p><p style="text-align: left\; margin-left: 20px\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;">Travel &amp\; Attractions Component Vice President\, Judy Winslow\, Smithfield &amp\; Isle of Wight Tourism</span></p><p style="text-align: left\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;">II. Speaker Presentation - Lily Herbert\, TourismWorks</strong></span></p><p style="text-align: left\; margin-left: 20px\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;"><em>Experience Design - Intentional Design to Optimize Your Visitor Journey</em></strong></span></p><p style="text-align: left\; margin-left: 20px\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;">This session will dive into the key components of a visitor journey at a site\, business\, or destination and how to optimize each component to make meaningful and memorable visitor experiences\, with examples and best practices.</span></p><p style="text-align: left\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;">III. Q&amp\;A</strong></span></p><p style="text-align: left\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;">IV. Group Discussion&nbsp\;</strong></span></p><p style="text-align: left\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;">V. Conclusion&nbsp\;</strong></span></p><hr fr-original-style="" style="clear: both\; user-select: none\; break-after: page\;"><p style="text-align: center\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;">Featured Speaker:</strong></span></p><table fr-original-style="width: 100%\;" style="width: 100%\; border: 0px\; border-collapse: collapse\; empty-cells: show\; max-width: 100%\;"><tbody><tr fr-original-style="" style="user-select: none\;"><td fr-original-style="width: 41.5012%\; border: 0px\; text-align: center\; vertical-align: middle\;" style="width: 41.5012%\; border: 0px\; text-align: center\; vertical-align: middle\; min-width: 5px\; user-select: text\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><img src="https://res.cloudinary.com/micronetonline/image/upload/q_auto\,f_auto\,c_crop\,w_896\,h_986\,x_93\,y_122/v1778018173/tenants/c478fb0c-b30f-49cc-b07c-323eca6b9a07/48a2689b63f64781993edfea8e434d87/Lily-Herbert.jpg" style="width: 204px\;" width="204" height="224" fr-original-style="width: 204px\;" fr-original-class="fr-draggable"><p><br></p><p><img src="https://res.cloudinary.com/micronetonline/image/upload/q_auto\,f_auto\,c_crop\,w_1280\,h_117\,y_-1/v1778018326/tenants/c478fb0c-b30f-49cc-b07c-323eca6b9a07/c62e025420a74654b729d2e3ebb23cc0/TourismWorks-Rectangle.jpg" width="283" style="width: 283px\; height: 25.3163px\;" height="25.3163" fr-original-style="width: 283px\; height: 25.3163px\;" fr-original-class="fr-draggable"></p></span></td><td fr-original-style="width: 58.4988%\; border: 0px\; vertical-align: middle\;" style="width: 58.4988%\; border: 0px\; vertical-align: middle\; min-width: 5px\; user-select: text\;"><p><span style="font-family: Arial\,Helvetica\,sans-serif\;">Lily Herbert is the Program Manager for TourismWORKS\, where she supports destinations\, businesses\, and organizations in turning tourism ideas into practical\, implementation-ready actions. With an MA in Hospitality &amp\; Tourism and over a decade of experience across hospitality and research\, she blends real-world insight with strategy to support sustainable\, community-driven tourism development.&nbsp\;</span></p><p><span style="font-family: Arial\,Helvetica\,sans-serif\;">TourismWORKS is dedicated to helping destinations\, sites and businesses achieve their goals by breaking tourism and the visitor economy into bite-sized\, manageable actions. Our tailored programs\, mentors and flexible staffing solutions help you fill capacity gaps and harness the power of tourism to drive positive economic\, social\, and environmental outcomes.</span></p></td></tr><tr fr-original-style="" style="user-select: none\;"><td fr-original-style="width: 41.5012%\; border: 0px\; text-align: center\; vertical-align: middle\;" style="width: 41.5012%\; border: 0px\; text-align: center\; vertical-align: middle\; min-width: 5px\; user-select: text\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><br></span></td><td fr-original-style="width: 58.4988%\; border: 0px\; vertical-align: middle\;" style="width: 58.4988%\; border: 0px\; vertical-align: middle\; min-width: 5px\; user-select: text\;"><span style="font-family: Arial\,Helvetica\,sans-serif\;"><br></span></td></tr></tbody></table><hr fr-original-style="" style="clear: both\; user-select: none\; break-after: page\;"><p style="text-align: center\;"><strong fr-original-style="" style="font-weight: 700\;"><span style="font-family: Arial\, Helvetica\, sans-serif\;">Registration closes 5:00 PM on July 15th\, 2026</span></strong></p></body></html>
LOCATION:
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SEQUENCE:3
DTSTAMP:20260513T231202Z
URL:https://members.vrlta.org/eventcalendar/Details/vrlta-travel-attractions-virtual-component-meeting-1718134?sourceTypeId=Hub
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END:VCALENDAR
