VRLTA Virtual Travel & Attraction Component Meeting
Thursday, June 5, 2025 (10:00 AM - 11:00 AM) (EDT)
Description
| Join us June 5th, 2025 from 10:00-11:00 AM for our |
| Virtual VRLTA Travel & Attraction Component Meeting |
Tentative Schedule:
I. Introductions
Travel & Attractions Component President, Kurt Krause
Travel & Attraction Component Vice President, Megan Hazzard, Henrico Sports & Entertainment Authority
II. Speaker Presentation - Liza Graves, Blueprint, Inc.
II. Speaker Presentation - Kyle Stichtenoth & Will Crockett, Advance Travel & Tourism
III. Q&A
V. Conclusion
Featured Speakers:
Liza Graves Founder & CEO, Blueprint, Inc. | The Power of First-Party Data for Targeted Marketing In this session, StyleBlueprint CEO and Founder Liza Graves will share how to turn your first-party data, like email addresses, into your most valuable marketing tool for direct communication. Learn how to use this data to create custom and lookalike audiences for paid social marketing, dramatically lower your spend, and boost your results. Walk away with practical strategies to make your existing data work harder, and get inspired by how StyleBlueprint, a digital lifestyle publication, leverages their own first-party data to drive success. |
| Advance Travel & Tourism | ||
Kyle Stichtenoth Sr. Director, Travel and Tourism | Will Crockett Tourism Manager | Becca Meyers Account Executive |
Community Advocacy: Telling Your Tourism Story Learn how to effectively engage with local communities and political leaders to champion the value of tourism. This session explores strategies for crafting a compelling “Why Tourism” narrative that highlights its impact on towns and regions. With insights tailored for restaurants, hotels, and other businesses, discover practical ways to navigate advocacy efforts and strengthen community support. Whether you're new to advocacy or looking to refine your approach, this session provides actionable takeaways to help you elevate your voice and drive positive change. |
Registration closes 5:00 PM on June 4th, 2025