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Event Sales Manager and Programming Coordinator

Event Sales Manager and Programming Coordinator

ROLES + RESPONSIBILITIES

Private Events + Programming Sales


https://www.linkedin.com/jobs/view/4369641953/


  • Respond and correspond with leads for private events, programming, and other bookings via booking systems, emails, voicemails, website inquiries, social media, third-party vendors, and outbound sales efforts.
  • Conduct venue tours for prospective clients, showcasing event capabilities and upselling premium services and enhancements.
  • Develop comprehensive sales strategies to attract new clients and grow repeat business within corporate, social, and community markets.
  • Generate new leads through proactive outbound sales tactics, networking, and community engagement.
  • Prepare proposals, negotiate contracts, pricing, and service agreements to maximize revenue while ensuring client satisfaction.
  • Identify and execute upselling opportunities, including catering upgrades, décor enhancements, specialty rentals, entertainment, and other packages.
  • Maintain organized records of contracts, event details, and client communications to ensure seamless coordination.

Marketing Strategy + Execution

  • Collaborate with the marketing team to promote venue offerings through targeted campaigns, social media, partnerships, and outreach initiatives.
  • Contribute to strategic marketing efforts designed to increase bookings and attract diverse clientele.
  • Support programming development by identifying event trends and opportunities that align with venue brand and revenue goals.

Client Relations

  • Serve as the primary point of contact for clients from initial inquiry through contract signing. Thereafter, ensure a smooth transition to the Event Services Manager.
  • Clearly communicate event details, expectations, and logistics while delivering exceptional customer service.
  • Collect and evaluate client feedback post-event to improve services and strengthen long-term relationships.
  • Maintain and update CRM systems (including Tripleseat) with accurate lead, client, contract, and sales data.
  • Foster repeat business through relationship-building and personalized client engagement strategies.

Financial + Budget Management

  • Oversee pricing strategies and resource allocation to optimize revenue.
  • Track expenses and implement measures to minimize waste and maximize financial performance.


Catering Menu Development + Quality Control (In Collaboration with Event Services Manager)

  • Oversee catering offerings in collaboration with the Chef, curating menus that appeal to diverse event types and clientele.
  • Develop innovative menu options and event packages that enhance revenue streams.
  • Ensure quality, standards, and service excellence align with venue brand expectations.


Vendor + Supplier Relations

  • In collaboration with the Events Services Manager, build and maintain strong relationships with vendors and suppliers.


Community Relations

  • Cultivate new community partnerships and strengthen existing relationships to increase bookings and brand visibility.
  • Represent the venue at networking events and community engagements to drive awareness and lead generation.
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