Lily Herbert is the Program Manager for TourismWORKS, where she supports destinations, businesses, and organizations in turning tourism ideas into practical, implementation-ready actions. With an MA in Hospitality & Tourism and over a decade of experience across hospitality and research, she blends real-world insight with strategy to support sustainable, community-driven tourism development. 

TourismWORKS is dedicated to helping destinations, sites and businesses achieve their goals by breaking tourism and the visitor economy into bite-sized, manageable actions. Our tailored programs, mentors and flexible staffing solutions help you fill capacity gaps and harness the power of tourism to drive positive economic, social, and environmental outcomes.